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Indeed, developing direct relationships with artists was one of the priorities that Specific Media's co-CEOs Tim and Chris Vanderhook shared with Billboard in an interview. As previewed in the redesign video, the new Myspace will focus on empowering fans and helping artists identify who their most influential followers are through data that will be aggregated from other sites like Facebook, Twitter and Spotify.
"Social networks collect tons of data, and what we're trying to do is put that data in the hands of our community rather than a black-box fashion," Chris Vanderhook says. "Artists want more transparency into who their most important fans are, so we're calculating who those people are and serving it not just for the artists but for the fans to have that recognition."
That knack for curation is Myspace's greatest opportunity, another major-label executive says. "We have a very disparate music landscape digitally right now. I don't think anyone's really been that voice of the fans for a really long time," the exec says. "The Hype Machines and Pitchforks all have a place, but that's very far away from the mainstream. As much as I love and respect what those sites do for our artists, I feel like that spot somewhere between the hipster and the mainstream is a very empty place right now."
As for those fans of the old interface, the Vanderhooks recently indicated in an interview with ABC News that users will be able to use both versions of MySpace for the foreseeable future. "There will be a separate section for our consumer base using the classic MySpace," Tim Vanderhook told ABC News. "We are going to leave it up for quite awhile. We will make a decision at a later date if we will ever take down the old property."