Nicki Minaj is in advanced negotiations to join Mariah Carey
at the judges’ table on “American Idol” in January — a move that would
be part of a show shake-up promised by a Fox honcho and exec producer
Nigel Lythgoe.
“Is Nicki Minaj a star-maker?” the Associated Press wondered Monday
afternoon when it joined the multitudes reporting that the hip-hop
artist best known “for her colorful hairstyles, wardrobe and antics” —
the AP’s music reporter did not list “singing” as being among those things for which she best known — would join the show.
But, of course, serious students of television know that the search
for new judges on “Idol” has virtually nothing to do with the
candidates’ ability to find star singers and everything to do with their
ability to make noise and bag big ratings.
“Idol” finished the 2011-12 TV season as the country’s most popular
non-football program — no small feat for a reality series in its 11th
season. But it fell noticeably in the ratings last season — the first in
which NBC’s “The Voice” and Fox’s own “X Factor” were added to the
in-season prime-time mix — and it wound up with its smallest
season-finale audience ever.
Of course, it was also the worst “American Idol” finale
ever. Past season non-winner Ace Young got down on one knee and
proposed to past season non-winner Diana DeGarmo on that finale, while
millions of viewers wondered who they were. We rest our case.
After that finale, Fox programming chief Kevin Reilly and Chase
Carey, chief operating officer of Fox parent NewsCorp, said changes were
in store for the show, which means new judges. The Reporters Who Cover
Television, having grown weary trying to cull fact from fiction when
covering competition series judge-casting, have since planted their flag
in every name out there. Minaj’s name has been on the list — but then, so were Charlie Sheen and Jerry Lewis.
Steven Tyler and Jennifer Lopez,
who had each been with the show only two seasons, announced they were
leaving. And conventional wisdom has The Only Surviving Original Judge,
Randy Jackson, moving into a “mentoring” role — whatever that means for
him and for the show’s Mentor in Residence, Jimmy Iovine. And late last
month, Carey confirmed she’d joined the show as a judge.
To make noise and bag bigger ratings in its 12th season, “Idol” will
have to out-shout “X Factor,” which hired Britney Spears and Demi Lovato
to replace Paula Abdul and Nicole Scherzinger as judges after the
show’s first season fizzled in the ratings.
In which case, Minaj is made to order. Last February, Minaj nearly stole the Grammy show from Whitney Houston,
less than 24 hours after Houston’s death, when she performed an erotic,
made-for-TV exorcism to the strains of her single, “Roman Holiday.”
After Houston died while preparing to attend a Grammy pre-party, the
trophy show got re-made and riddled with Houston tributes and “moments.”
But the next morning, all the talk was of Minaj, who walked the red
carpet accompanied by a man dressed to resemble the pope. Minaj
performed her single on stage from a torture rack, while dressed in a
long, weedy gown and cheap peroxide-blond wig, as guys dressed to look
like monks sang “O Come All Ye Faithful.” Another guy dressed as an
altar boy knelt in prayer between the legs of a female dancer, and a guy
dressed as a bishop presided over the festivities. Minaj broke free of
her bonds just in time for her big finish: a levitation.
No word Monday on whether the Minaj news has scared off Nick Jonas.
Late last month, he tweeted that he is being considered as a new “Idol”
judge, adding: “It would be a dream come true if it happens.”

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