Jon Bon Jovi is going Unplugged in a bottle.
Avon
Products Inc. announced Monday that the 50-year-old rock star is
the company's newest celebrity fragrance partner. He'll appear in
ads for both Unplugged for Her and Unplugged for Him.
The
company said the inspiration for both scents is the unique feeling
one has listening to a favorite song. The goal is "an emotional
connection."
The women's version, which will be
available through Avon representatives and online in October, is a
floral oriental perfume, and the men's is a woody floral musk
fragrance. It will go on sale in November.
Both
Avon and Bon Jovi said admiration for each other's involvement in
philanthropy largely drew them together as partners.
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