UMG Will Invest In and Distribute Schoolboy Records Worldwide and Braun Will Serve as a Creative Consultant to UMG Chairman Lucian Grainge
Braun Currently Boasts
Three Artists with Singles in the Top Ten on Billboard’s Hot 100 and iTunes
charts: “Boyfriend” by Justin Bieber, “Call Me Maybe” by Carly Rae Jepsen, and
“Glad You Came” by The Wanted
Los Angeles, CA, Tuesday, May 15, 2012 – Universal Music Group (UMG) is
expanding its global creative investments by entering into a broad-reaching
agreement with prominent artist manager and entrepreneur Scooter Braun. The
announcement was made today by Lucian Grainge, Chairman & CEO of UMG and
Mr. Braun. This announcement builds upon Braun’s recent success—he’s
currently involved with three artists who have had singles in the Top Ten on
Billboard’s Hot 100 list for the past five weeks: “Boyfriend” by Justin Bieber,
“Call Me Maybe” by Carly Rae Jepsen and “Glad You Came” by The Wanted.
“As a young man, you
always look for more than just a business venture, but mentors,” said Mr.
Braun. “Lucian has offered me both the opportunity to work with an amazing
company with amazing resources, but even more so, the opportunity to draw from
his vast amount of knowledge, having been in the business as long as he has.
Lucian doesn’t just look at the business as a music business, but as a
worldwide multimedia business. He’s allowed me to be as creative as I want with
my artists so that we can build for the future to come.”
“With the barriers of
entry to our industry nearly non-existent thanks to the global reach of the
internet, it’s now easier than ever for music entrepreneurs to get started,”
stated Mr. Grainge. “And we want to be at the forefront of that expansion.
Through our global creative investment program, we put real resources and
creative support behind entrepreneurs such as Scooter. This is a win-win:
entrepreneurs benefit from our support and expertise, while our artists and
business partners benefit from their innovation. And there is no one more
representative of this than Scooter. He is among the very best in the next
generation of entertainment executives and the fact that he’s accomplished so
much at such a young age is testament to his vision and drive. I’m looking
forward to our collaboration and the level of talent and creativity that will
surely accompany it.”
Braun began his
career as a party promoter and quickly leveraged his success into a marketing
position at So So Def Records, working for Jermaine Dupri while still a
sophomore at Emory University in Atlanta. He first discovered Asher Roth on
MySpace, and broke him from the blogs with Roth’s 2009 Top 5 Billboard
release Asleep in the Bread Aisle and his multiplatinum hit “I Love College.” At 25, he
discovered then-13-year-old Justin Bieber and launched him into
superstardom. Under Mr. Braun’s tutelage, Bieber’s first album, the
seven-track EP My World became
a huge success, making him the first artist to have seven songs from a debut
album chart on the Billboard Hot 100. Bieber’s next album, My World 2.0 debuted at either number one or within
the top ten in several countries. The single, “Baby,” is currently ranked
as the most viewed and most discussed YouTube videos of all time. To date,
Bieber has sold over 15 million albums worldwide. His newest addition to
Schoolboy Records is pop sensation Carly Rae Jepsen with her new hit “Call Me
Maybe,” one of the fastest growing singles worldwide in UMG history. For more
information on Braun’s ventures please visit www.scooterbraun.com.
UMG’s global creative
investment program focuses on nurturing new creative talent and recognizes the
importance of helping music entrepreneurs enter and navigate the music
marketplace. UMG’s involvement builds on its expertise and long-term commitment
to supporting new businesses, as it partners with some of the most innovative
entrepreneurs in and out of the music industry, creating platforms for their
growth that are specific to their own individual needs and priorities.
 |
| Usher, Justin and Scooter courtesy of Palace Music Group |
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