In this WSJ documentary, Lee Hawkins asks Paul Stanley of Kiss, Soulja
Boy, Cee-Lo Green, and Far East Movement how they plan to stay relevant.
These interviews come at a time when the music industry has experienced
major changes over the last decade. Music sales now represent just a
small part of many artists' income, and the charts are topped with dance
music instead of rock and roll. Those who remain relevant will likely
rely on building a profitable brand through touring, social media, and
merchandising.
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