Business Matters: Pandora Adds 400,000 Listeners in July

Pandora Adds 400,000 In July

Pandora increased its monthly active users to 54.9 million in July from 54.5 million in June. Listener hours increased to 1.12 billion -- up 76% year-over-year -- from 1.08 billion. Perhaps most importantly, Pandora recovered from the dip from April to June (1.1 billion to 1.08 billion) and set a new record for listener hours in a single month.
 
In addition, Pandora's share of U.S. radio listening grew to 6.13% in July, up from 5.98% in June and 3.51% a year earlier. The company gets its measurements from Triton Digital and has metrics such as "average quarter hour" that are common in the radio business.
 
Pandora's monthly listening hours have grown 145 million since February. The monthly tallies from February to July: 975 million, 1 billion, 1.06 billion, 1.1 billion, 1.08 billion, 1.12 billion.
 
Pandora's stock reacted positively to Monday's news, closing up 2.5% to $9.79.
( Pandora press release)