After several weeks of rumors, Tunecore CEO/President Jeff Price
announced today that he and Peter Wells have left the company.
Price, Wells and Gary Burke founded the company in 2006.
According to sources, the Tunecore board voted to oust Price
from his position of president and CEO on July 20, although Price
denied to Billboard.biz on July 26 that the board had taken that
action.
At the time, sources suggested that he
had been ousted because the board was unhappy with the company's
financials. Others said it might have been because of the spitting
contest he got into with Amazon that saw Tunecore titles removed
from the merchant's U.K. website for a period beginning in late
January. Still others speculated that the board might have been
unhappy because he refused to close deals with digital service
providers unless they agreed to pay Tunecore the publishing for the
music he distributed. While that might have proven lucrative for
Tunecore in the long run, in the short term it meant the distributor
decided to forego revenues from companies like Rdio, with which it
signed a deal just a few weeks ago, after a year of trying to force
them to pay publishing to Tunecore.
Over the
last month, the Tunecore board of directors did not respond to
repeated requests for clarity from Billboard.biz.
In an email, Wells told Billboard.biz: "Regarding my leaving
TuneCore: I wasn't terminated: my position was dissolved. I'm
saddened that, at the time, TuneCore didn't find a way to keep me on
board, I know I have a lot to contribute. And I'm dismayed I wasn't
given the chance to carve out a place for myself either. But I left
with handshakes and good-feeling all around, and Jeff was still
very much CEO.
"That being said, I certainly
didn't want to go. Now that Jeff's terminated, I'm seeing things in a
new light, and I'm deeply concerned. My very first title at
TuneCore was 'Customer Advocate' -- something we made up, because we
wanted someone at the root of the company ready and able to go to
bat for the artist. When my position was dissolved, I at least knew
Jeff would still be there to fight for artists. We'll have to see if
the company stays with the principles Jeff and I worked so hard
to instill."
When told of the reports of
infighting and asked when things began to go sour at the company, he
continued, "Hard for me to tell. I can say that letting Jeff go
came like a bolt out of the blue--there was no foreshadowing I could
recognize. From the vantage point of my desk, all I've ever seen
was Jeff was working tirelessly (that's normal for him) right up
until my last moment, and it's all I heard about until his."
In a report on TechDirt, Wells said:
"Jeff is the heart and soul of TuneCore, and frankly, its
brains. No one knows this space like he does, especially when it
comes to publishing. ... Why on earth would Jeff be asked to leave?
Why now, in the face of so many successes, and on the cusp of doing
for publishing what he'd already proven he could do for
distribution? It makes no sense."
While Price
said in his announcement that "Peter and I look forward to
continuing to change the industry on a global scale to the further
betterment of artists, songwriters and investors and to issuing our
next announcement," Wells was less definite when asked about his
plans by Billboard.biz: "I got to work with Jeff once at eMusic in
the late 90s and early 00s, and agains at TuneCore. They do say
great things come in threes. I'd count myself lucky if I got the
chance again.
"For me, nothing compares to the
rush of doing something right. I mean it--my happiest times in
business were in the early years of TuneCore, when we felt like we
were smashing manacles and building a bridge to freedom for artists.
I want that feeling again. Perhaps it'll be in starting my own new
company. Perhaps a powerful player ... For now, I'm looking for
that opportunity and the right people to partner with to make it
happen. If it's Jeff, then watch out, world: we've got a track
record together."
2009 Billboard.biz Q&A With Jeff Price
At press time, it was unclear who is running the company,
although two weeks ago an assistant for one of the directors told
Billboard.biz she had been working with Tunecore's chief operating
officer, who is listed on the company website as Scott Ackerman.
Other sources say that Tunecore's former outside
consultant and legal advisor Josh Grier had told them he was taking a
bigger role in the company, although one source said he had
been telling people that he was running the company. However, that
source added that it could have meant an interim role until Price's
replacement was named. At press time, neither Grier nor reps for the
company were available for comment; Price said he had no further
comment at this time beyond the open letter, which follows below.
Billboard.biz will have more on the situation as it develops.
SXSW Panel Tackles Questions, Perils of Royalty Contracts
Price's announcement came in the form of the following blog post:
An open letter from TuneCore Founder Jeff Price
August 15th, 2012
Peter Wells, Gary Burke and I launched TuneCore on January 25,
2006. Our motto and mission: for artists to "sell their music not
their soul." We envisioned changing the global music industry for
artists for the better by serving, not exploiting, them. TuneCore's
impact was significant and immediate. It turned the industry on its
head by removing gatekeepers, allowing all artists onto the shelves
of the digital music services while not requiring them to give up
rights and revenue from the sale of their music. It also provided
the industry's first transparent royalty system with easy 24/7 real
time access. In late 2011, phase two of TuneCore launched with the
announcement of its Global Publishing Administration service,
allowing any songwriter access to a global publishing administration
deal. This first-of-its-kind global pipeline permits all
songwriters to access their additional royalties and enforce their
copyrights while maintaining control and ownership of their songs.
With our vision, guidance, execution and hard work
we made TuneCore the leader in its space as the largest music
distribution and publishing entity in the world. From just three
people in 2006, TuneCore grew to over 40 employees working out of
the headquarters in Brooklyn, NY and the Publishing Administration
office in Burbank, CA.
I am announcing today that
I am no longer CEO/President of TuneCore and co-founder Peter Wells
is no longer working with TuneCore.
Under
our tenure, TuneCore took take significant market share away from
the traditional major labels. As of July, 2012, TuneCore artists
represent over 4% of all US gross digital music sales revenue and
have sold over 610,000,000 units of music generating over
$310,000,000 in gross music sales. More than four songs a second are
sold on iTunes somewhere in the world by a TuneCore artist. Through
the execution of the vision and the trust of the artist, TuneCore
achieved about 40% of the market share of EMI and 25% of the market
share of Universal in regards to digital music sales in the United
States.
We were also able to attract artists
across the spectrum: from emerging artists to the older legends and
the new legends. Artists such as Drake, Soulja Boy, Sonic Youth,
Nine Inch Nails, Zac Brown Band, Hoodie Allen, Civil Wars, Lecrea,
Boyce Avenue, Kelly, Colt Ford, Ed Sheerhan, Alex Day, Aretha
Franklin, Jay Z, Girl Talk, Blood On The Dancefloor, Jason Mraz,
Nice Peter, Tiesto and hundreds of thousands more used TuneCore to
place number one albums and songs on iTunes, Amazon and many other
digital stores, breaking the control of the traditional industry
while democratizing it.
Under our leadership,
TuneCore changed the global music industry, provided hundreds of
thousands of artists access to digital music services, shifted the
power of the industry to the artist while administering hundreds of
millions of dollars back into their hands under a new model, all
while growing the company into a global force.
Peter and I look forward to continuing to change the industry on a
global scale to the further betterment of artists, songwriters and
investors and to issuing our next announcement.
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