While
all relish in Rihanna's "bad gyal attitude" and lavish lifestyle via
her Instagram account and Twitter timeline, Nivea is all but pleased.
Though the skincare company employed the Bajan beauty for their 2010
campaign using Loud's, "California King Bed", according to the company's
new CEO Stefan Heidenreich, Rih Rih isn’t a good fit for the company
anymore.
"Rihanna is a no go ... I do not understand how to bring the core
brand of Nivea in conjunction with Rihanna,” Heidenreich said to German newspaper Welt (according to Google translate). "Nivea is a company which stands for trust, family and reliability.
Rihanna made time to speak her mind and posted a picture of Heidenreich on her Twitter timeline with the words "No caption necessary."
Though Heidenreich’s objections are noted, the pop singer has yet to officially lose her endorsement.
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