Billboard announced today the appointment of Yinka Adegoke as Deputy
Editor, effective Sept.17. In this role, Adegoke will be
responsible for driving the publication's business editorial
coverage across all platforms, including Billboard magazine, their
business site, Billboard.biz, and their industry-leading
conferences. He will be based in New York and will report to Bill
Werde, Billboard's Editorial Director, and Joe Levy, Editor of
Billboard Magazine.
"Yinka is one of the top
entertainment business journalists and thinkers in the industry
today," said Werde. "I'm thrilled to bring him on to lead
Billboard's world-class team of reporters. The hire of Yinka shows
yet again that Billboard is a brand that invests in talent to serve
our readers."
For the past six and a half years
Yinka has worked as Reuters' senior media correspondent in their New
York office covering the media business, breaking major stories and
writing in-depth financial analysis on the TV industry, music
business, digital media and everything in between.
Before moving to New York he was an editor at New Media Age in
London where he covered the early days of the digital media
revolution. Yinka started his career at Music Week in London and has
written for publications including Music Business International,
The Guardian and The Financial Times.
"I feel
both lucky and blessed to be leaving a world class institution in
journalism to join the global leader in music journalism," said
Adegoke. "I've covered the transformation of the music industry for
15 years and look forward to working with the great journalists at
Billboard to tell many more important stories about this
rapidly-evolving fascinating business."
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