"ARTISTS DO YOU THINK LIKE ENTREPRENUERS"

New artists have the benefits of history and the experiences of those who paved the way and continue to counsel those who will listen.  Today there are Universities that focus on Music Industry Trends in the classroom.  My point is that there is no need to create a thug profile or a sex video to establish one's self as a viable entertainer.  The future entertainment industry has already designated a place for you if you choose this path. It is call "the cotton field.". Once you complete one row of compromising your dignity, you will be told to start on the next row, and the next, and the next.  MY mother always said that, "The way that you start a relationship or journey is how you will end." 

GET MONEY AND INVEST

Quick money does not secure longevity when your plan is to spend your advances and earnings on material things. With a well thought out plan , you can and will attract money before you sing or play a note.  People want to know if you can think beyond the initial chart hit or award show. Money is a great tool, that if managed right over time, can create options and freedom.

GIVE BACK AND GIVE WISELY

Only selfish people want to be around selfish people. If your mindset is to isolate yourself in order to punish all of your haters, you will end up broke with a limited amount of real friends. Learn to give even when it hurts to give to those who need you. giving does not always mean money.  It can iclude your time, your talents your counsel, your network of resources. Giving keeps you grounded in the reality that you could one day be the one in need.  Don't give to impress. Instead, give to bless.

FIND WAYS TO BLESS THOSE WHO USE AND PERSECUTE YOU, THOSE WHO ARE UNDESERVING, AND THOSE WHO CANNOT AFFORD TO RETURN THE FAVOR....

CONTRIBUTE YOUR THOUGHTS TO THE MARKETING PROCESS

Questions to ask yourself when developing your plan:

•  How do you as an artists want to be marketed?
•  What kind of image will you project based on your self image , your story, and your music?
• "What is your target market?"
• "What makes your product/brand or service unique?"
• "What does your ideal customer look like? (Gender, income, age, etc.)"
• "How do you get customers/sales/gigs now?"
• "What are your current business goals, mission statement, values?"
• "How do you see your business growing in the next year? Next two years? Beyond? "
• "Which of your services or products is a priority for marketing?"
• "What calls to action are you looking to increase? (Phone calls, web traffic, online sales, etc.)"
• "Do you currently do any advertising or have you done any in the past? (Newspaper, radio, online ads, etc.) If you’ve stopped advertising, why?"
• "Who is your competition? What do you think your competition does well? What don’t they do well?"
• "Do you collect e-mail addresses from customers/fans? "
• "What do you believe is the unique value proposition for your business/music; the one thing customers get here they can’t get anywhere else?"
• 'What business concernss keep you up at night?"

Any artist or partner that is considered for doing business with PMG  is one who has given some serious thought to these questions.

I hope that you will enjoy this helpful video for artists who want to prepare themselves for success with PMG.

http://www.artistshousemusic.org/videos/be+prepared+develop+a+business+plan+for+your+band

Thanks again for your support!