"Inventing David Geffen" works within a familiar format to sing the
praises of a man who never did. An upcoming airing on PBS's American
Masters series (Nov. 20) will please home auds; on home vid, the
story should inspire would-be moguls for years.
"I'm completely without gift," David Geffen recalls telling a
casting agent who asked, decades ago, about the nature of his gifts.
"You should become an agent," she replied.
David Geffen: 'I'd Kill Myself' Rather Than Get Into Music Business Today
Instead of waiting around for the rim-shot punctuating that
zinger, Geffen not only lied his way into a William Morris Agency
gig but spent months sorting mail to intercept the proof he was
lying: One quick alteration to the damning letter from UCLA, and his
career was on track.
Lacy draws an
easy-to-follow line whose twisting trajectory looked crazy at the
time: how being awestruck by songwriter Laura Nyro's talent led the
up-and-coming agent to quit WMA and become her manager; how that led
quickly to a partnership (with Elliot Roberts) handling acts
including Crosby, Stills and Nash; how his failed attempt to get
Jackson Browne a record deal led him to co-found the legendary
Asylum label.
We get glimpses of the famously
aggressive, and inspired, dealmaking that enabled Geffen's quick
rise. Audiotape of a call with Columbia Records head Clive Davis
(accompanied by appealing animation) catches him getting the best of
a music industry giant while proposing a Byrds reunion; stories
about how his entrepreneurial mother used to haggle with
Bloomingdale's clerks suggest this chutzpah was in his blood.
After a run in which his relationship to talent was that of a
parent going to bat for his pampered kid's every whim (he arranged
for the lyrics sleeve on a Nyro LP to be printed in lilac-scented
ink), Geffen thought of himself in arranging the suprise sale of
Asylum to Warner. A few years later, a false diagnosis of bladder
cancer forced him to rethink his priorities further. Looking back on
these turning points in contemporary interview footage, Geffen is
candid and self-analytical, showing no evidence of the prickliness
that reportedly helped him win every argument that mattered.
In fact, although many interviewees here (from Neil Young and
Joni Mitchell to Tom Hanks, Steven Spielberg and Davis) make note of
Geffen's temper -- "Does he sometimes go too far? Yeah, he does,"
one says -- we never hear examples. Surely, the cutting-room floor
is piled high with colorful anecdotes of bad behavior serving a good
idea, and the doc would be richer for them. But Lacy has too many
more achievements to explore -- little milestones like Geffen
Records, "Risky Business," "Cats," and a remarkable philanthropic
legacy -- to get hung up on talking to anyone who harbors hurt
feelings, or witnessed a David Geffen project that didn't somehow,
in the end, turn to gold.
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