While walking the red carpet at the MTV Video Music Awards, Ne-Yo
took a moment to talk with Billboard about both his upcoming album,
"R.E.D.," and his new day job as Motown's new senior VP of A&R.
"I do have an office and it's bigger than a lot
of other people's offices, but I'm rarely there," he said, before a
joking grin began to creep onto his face. "I have my own parking
space with my face in it. They actually painted a picture of me on
the asphalt … I have seven white doves that are flown every time I
enter the building," he laughed.
In January, Motown announced exclusively to Billboard.biz that the singer/songwriter would be moving from Def Jam to the Motown family.
"In Ne-Yo we have both a global superstar and arguably one of the
best songwriters in music." Ethiopia Habtemariam, senior VP of
Motown, said in a statement announcing the move.
He brings with him one of the more enviable track records of the
past decade. With Def Jam, he had four top 10 albums on the
Billboard 200: "In My Own Words (2006), "Because of You" (2007),
"Year of the Gentleman" (2008), and "Libra Scale" in 2010. He's also
written or produced hits for artists like Rihanna, Beyonce and
Leona Lewis.
With his upcoming album, "R.E.D." (an acronym for "Realizing Every Dream," due in November), he detailed one of the skills that can make him a strong A&R person as well as a producer.
"I
pride myself on being able to do a song with someone like Young
Jeezy and then turn around and do a song with, say, Calvin Harris
and they both make sense," he said.
He did note that the first few months in his new job have not without their challenges.
"It's definitely something that I have to learn," he said.
"It's a task. The mindset of an artist and the mindset of an
executive -- they don't necessarily speak the same language all the
time, if you know what I mean. So the language of executive is one
that I am learning currently."
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