Tuesday, December 11, 2012

Beyoncé Inks $50M Pepsi Deal



• Beyoncé has dollar signs in her eyes this morning. The dancing diva inked a $50 million Pepsi deal. Not only does her deal include backing for standard commercials and advertising, but the company will invest in many of her upcoming creative projects. "Pepsi embraces creativity and understands that artists evolve," said Beyoncé. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity." In other Beyoncé news, she's expected to perform in Las Vegas for New Year's Eve for a reported $4 million. Will you be attending the two-hour show in Sin City? [NY Times] [Global Grind]

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