In case you haven’t heard by now, Cheerios found itself receiving
backlash for a recent commercial that featured an interracial family.
According to MSNBC, the commercial got offensive comments making
references to Nazis, “troglodytes,” and “racial genocide.” It was so
vile that comments were disabled for the video on YouTube.
The silver
lining, however, is that the video has 21,651 likes to its 1,453
dislikes (at press time).
The commercial itself, is very sweet and you’d have to be devoid of a soul to deny that fact. Check it out:
General Mills is standing behind the commercial 100%. Camille Gibson,
the brand’s vice president of marketing said in a statement:
“Consumers have responded positively to our new Cheerios ad. At
Cheerios, we know there are many kinds of families, and we celebrate
them all.” On Monday’s TODAY Show, she added: “The [YouTube] comments
that were made were, in our view, not family friendly. And that was
really the trigger for us to pull them off. … Ultimately we were trying
to portray an American family. And there are lots of multicultural
families in America today.”
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