SiriusXM Radio appoints George White senior VP of music licensing. In addition to covering all areas of music licensing, White will work closely with programming and business development on strategic partnerships with labels and performing rights organizations. He will also work with finance, legal, IT and engineering to oversee operational aspects of royalty reporting and payments.
He reports to SiriusXM CFO David Frear.
White is a former senior VP of strategy and product development at Warner Music Group. He also previously served as GM of Billboard Digital.
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