A month after announcing its expansion to Canada, Spotify has begun sending out invites to select potential users of the music streaming service. The Swedish startup confirmed that invites have been going out, but refused to comment on the timing of a full-fledged launch in Canada.
"Congratulations -- you're in!" the email invite says, according to 9to5Mac. "You've been chosen to try Spotify in Canada before everyone else!"
In June, a Spotify source told us
that the service's Canadian launch was not far off, but declined to
offer specifics, other than that they "want to bring Spotify to everyone
everywhere."
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Earlier this year, Google Play expanded in the country,
which has been a tough market to break into for streaming services. In
2010, Pandora declined launch in Canada because Re:Sound, the country's
royalty agency, wanted to charge 45 percent of the site's gross
revenues.
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Thanks to the lack of competition, Songza, a U.S.-based
playlist curation site, has gained a foothold in the streaming market
since launching in 2012. Google announced its purchase of Songza in
July. Other competing streaming services include Deezer, Rdio, Sony
Music Unlimited, and Xbox Music.
According to The Globe and Mail,
Copyright Board of Canada ruled in May that streaming services should
pay a little over 10 cents in royalties for every 1,000 plays. Whether
that played a role in Spotify's decision to move in is unclear.
read more: http://www.billboard.com/biz/articles/news/digital-and-mobile/6221665/spotify-begins-rollout-of-expansion-to-canada
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