Spotify Is Making You a Weekly Mixtape

Spotify is upping its mixtape game by introducing a new automated playlist that will be tailored to each listeners’ taste and released every Monday morning. 

Discover Weekly, which begins rolling out today to all platforms, is essentially a two-hour mixtape inspired by your favorite music along with the tastes of people listening to similar songs.

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The playlist will be located atop your regular playlist folder and refreshed every week. The more songs you listen to during the week, the better the Monday-morning mixtape will be, Spotify explains.

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"High Fidelity’s Rob Gordon had it right — the making of a mixtape is a very subtle art. That’s why we created Discover Weekly," says Gustav Söderström, Spotify’s vp of product. "There’s never been a simpler, more personalized way to discover music, with every playlist tuned just to you every single week."

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Discover Weekly is Spotify’s latest feature to foster music discovery on the leading streaming service. It follows the launch of Apple Music and its human-powered Beats1 radio station and collection of programmed playlists. Apple also has a “For You” section that, like Spotify’s Discover Weekly, promises to deliver better recommendations the more the user listens.