In her new capacity Mallory will lead international marketing campaigns for Sony's U.S.-signed artists, continuing to work with artists that include Bob Dylan, Adele, Foster The People, The Shins, Patti Smith and Jack White among others.
The announcement was made by John Fleckenstein, Sony Music's Executive VP, International Marketing whom Mallory will report to directly.
"Jenifer is an accomplished member of our team who has spent a decade successfully marketing brands, media properties and a stable of renowned musical artists in the U.S. and around the world via both digital and traditional platforms," Fleckenstein said in a statement. "This experience, in addition to her strong leadership skills, makes Jenifer well suited for this expanded role.
Prior to joining the International Marketing team in 2010 as Senior Director, Jenifer spent four years at Columbia Records helping manage the Columbia digital marketing team in New York as Senior Director of Digital Marketing. She led online campaigns for Adele's 19, Bob Dylan's Modern Times, John Mayer's Continuum and MGMT's Oracular Spectacular. Previously, she spent three years as Director of Marketing and Promotions at Sony Pictures Digital Entertainment.
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