So
you got your band together, recorded some songs, and played some
shows…now what? Now it’s time to start building your fanbase. The
internet may have made things significantly easier than before, but it’s
still just a tool. You have to do all the hard work yourself. So here
are some helpful tips on how to do that.
PRACTICE
PRACTICE PRACTICE!!! I’m sure you’ve heard the old adage, “Practice
makes perfect” and for good reason. It’s because it’s true. When you
go out to play a show, you get one chance to make a good first
impression on the crowd. You want to make sure you’re going to put on a
show they will never forget. One of the best ways to do that is to
practice your material over and over again. Every single member of the
band should not only be able to play all of their parts flawlessly, but
they should have a good idea of everyone else’s parts as well, so you
can hold each other accountable. If you are able to forge that perfect
show, it can go a long way when everyone at the show tells their friends
about the incredible show they just experienced.
Newsletter!
This may seem a little old fashioned with the rise of social
networking and websites, but a fan’s email address is much more valuable
than a Facebook like. It’s a good idea to give away something too,
like a free download, in exchange for a fan’s email address. Then once
you have those email addresses, you want to use them sparingly. Send
your fans updates maybe once or twice a month. You want to keep them
interested but you don’t want to overdo it.
Website!
You have no excuse to not have a website anymore. Anyone can easily
create and maintain their own website nowadays and for pretty cheap too.
Not only does it make your band seem more professional, but it should
also serve as the central hub for all information regarding your band:
news, tour dates, merch, videos, pics, etc. And don’t just add the
basics to your site, really beef it up with pictures and videos and
whatever else you can think of! If a new fan sees you at a random show,
you want them to go home and check out all your pictures and videos so
they can learn as much as they can about you. Hell, you should even
encourage fans to submit pictures and videos they take themselves.
Social
Media! You need to have a strong presence on social media sites like
Facebook and Twitter, not only to keep people updated, but as a way to
interact with them as well. Don’t just post about upcoming shows or
record releases; post funny pictures or videos that you find
interesting. At the end of the day, people want to connect with their
favorite bands, and the best way to do that is to really let your
thoughts and passions shine through. So go ahead and post that old
awkward family photo, or that embarrassing video from high
school...you’ve got nothing to lose (except maybes some self-respect,
but it’ll be worth it).
No comments:
Post a Comment