It would take Roget's Thesaurus and a spirited debate to reach the
exact meaning behind one of Facebook CEO Mark Zuckerberg's
statements during his keynote interview at the TechCrunch Disrupt
conference on Tuesday.
"Spotify is killing it right now," Zuckerberg said.
But "killing it" could be Zuckerberg's way of saying Spotify is
merely Spotify is exceeding expectations. Who really knows? "Killing
it" doesn't really mean anything. Then again, it's a perfect term.
People will buy into it. BTIG analyst Rich Greenfield tweeted
that statement should get Spotify critics off its back, and that
might hold true in some cases (in the cases where "killing it" does
not mean losing tens of millions of dollars per year).
Spotify Grew Fast, Lost Money in 2011 -- No Surprises
You can get even more cynical if you so choose. Sean Parker
was an early Facebook president and has invested in Spotify and
currently holds a board seat. When Parker's relationship with both
companies gives Zuckerberg an incentive to defend Spotify's
performance, it's best to be skeptical when CEO's opt for "killing
it" over "going really well." Again, that's a cynical viewpoint but
not so cynical that TechCrunch couldn't point it out.
The rest of the keynote was like a brief history of Facebook's
last few years: HTML5 was a bad mobile strategy, a Facebook phone
doesn't make sense, its stock performance has been "disappointing"
and Facebook mobile users are more likely to be active users.
Part mea culpa, part road map, the conversation was music to
investors' ears. Facebook shares rose 3.3% to $19.43 and were up
another 3.14% in after-hours trading.
"I
think a bunch of people are underestimating us," Zuckerberg said at
one point. Facebook's stock started trading at $38 and could open
around $20 Wednesday morning. Analysts are cutting their
expectations of Facebook's future revenues. Some journalists have started to wonder if Zuckerberg might be replaced. If that is underestimation, then yes, people are underestimating Facebook.
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