Here are my top tips for reaching out to music Bloggers and web site owners...

 

Research - Make sure the Blogger writes about music similar to yours or topics which relate to your genre. Use Technorati.com to find the top Bloggers who write about music in your genre. 

Be real - Concentrate on building authentic relationships with the Bloggers you approach. Use the Blogger or Site Owners name when you approach.

Be nice - Compliment their work, flattery gets you everywhere. This doesn't mean you need to make things up. Find something you really like about their web site and simply let them know.

Have a story - Create your story or the story of the album before you contact Bloggers. Make the story interesting, something they would deem worthy enough to publish. It has to be more than just the fact that you are releasing an album.

Be easy - The less work the Blogger has to do the bigger your chances of being published. Prepare text they can publish and offer to provide any further information they need.