Social
loafing is a problem anytime a group is working together to produce a
common product. Your band is a group working together for a common
product: making good music and succeeding as musicians. Most people are
pretty familiar with the concept of social loafing, people exert less
effort when working with others than they do if they work alone. People
just seem to think that they can fly under the radar in a group setting,
that there lack of effort will simply go unnoticed and that others will
pick up the slack.
When it comes to music it is important for all band members to
contribute to the band equally. In the case where some members exert
more effort and energy than others, not only will the music suffer but
the relationships in the band will suffer as well. It won’t take long
for the hard working members to start resenting the loafers.
It
happens, not everyone is 100% motivated all of the time but there are
ways to avoid blatant social loafing. One solution is to create rewards
for good performance. This can be something as simple as going out for
beers at the end of the week to discuss the things that went well and
shout out those that worked really hard that week. Another way to keep
motivation high is to create competition among members. You can get
creative with this. Your band is a business so a competition can come in
the form of who can get the most sales on iTunes or who can add the
most emails to you mailing list. Ultimately the most crucial element to
keeping motivation high is investment in the band. If members are not
invested none of these solutions will work. One way to keep investment
high is to remind members that their unique contributions are
indispensable, not only to the quality of the music but also to the
success of the band as a business.
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