Pepsi will continue its year-long celebration of the 25th anniversary of Michael Jackson's Bad
Aug. 29 at New York City's Gotham Hall with performances from Ne-Yo
and Melanie Fiona and a DJ set from Swizz Beatz, with additional
tunes from DJ Cassidy. The event will mark the conclusion of Pepsi
and Billboard's 2012 Summer Beats Concert Series, which also
featured a performance by Katy Perry at the premiere of her movie Part of Me 3-D, a Nashville concert with country trio Gloriana and, just last week, a special performance by Pepsi spokeswoman Nicki Minaj at New York's Roseland Ballroom.
In addition to celebrating the music of Bad,
the Summer Beats Concert will also feature performances of the
artists' current hits, including Ne-Yo's "Let's Go," a collaboration
with Calvin Harris that was originally written as a European soccer anthem for Pepsi Max.
Earlier this year, Pepsi also celebrated the 25th anniversary of Bad with 1 billion limited-edition cans featuring Jackson's iconic silhouette, worldwide giveaways for special prizes like jackets inspired by the original BAD Tour and tickets to Cirque du Soleil's Michael Jackson The Immortal World Tour and free downloads of custom remixes by dance producers like A-Trak.
"Pepsi
has always been at the forefront of pop culture, helping to shape
the music landscape," Brad Jakeman, president, Global Enjoyment
Brands, and chief creative officer, PepsiCo Global Beverages Group,
said in a statement in May. "This unique global partnership, around
such a legendary music milestone, invites Pepsi fans from around the
world to experience Michael Jackson's music in an engaging and very
now kind of way -- it's a model example of how Pepsi's 'Live for
Now' campaign can manifest itself in a way that resonates the
world over."
 |
Earlier this year, Pepsi also celebrated the 25th anniversary of Bad with 1 billion limited-edition cans featuring Jackson's iconic silhouette, worldwide giveaways for special prizes like jackets inspired by the original BAD Tour and tickets to Cirque du Soleil's Michael Jackson The Immortal World Tour and free downloads of custom remixes by dance producers like A-Trak.
No comments:
Post a Comment