Sunday, October 7, 2012

Nicki Minaj's 'American Idol' Buzz and Fragrance Launch Stirs Social Buzz

Nicki Minaj's continued media exposure due to her judging role on "American Idol" has generated substantial social returns. An appearance on "The View," coupled with the launch of her own fragrance, brings 130,000 new fans to Minaj and lifts her 23-14 on Billboard's Social 50 chart.

The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter and MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.

The "Idol" judge's first fragrance, appropriately titled Pink Friday and presented in a container bearing her likeness, was released Sept. 22 via a Macy's-sponsored event in New York. She appeared for the first time on ABC's "The View" the following Monday (the 24th) to further promote the fragrance launch and converse about being a judge on "American Idol." The appearances paid off, and her Social 50 chart jump was fueled by a 34% bump in overall fan acquisition made possible by 79,000 new Facebook fans and 46,000 Twitter followers.

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