Tuesday, January 8, 2013


Days after news broke out about mega producer Timbaland teaming up with 50 Cent's SMS Audio headphones brand, the G-Unit head has let loose a few more details on their unexpected partnership.
According to Fif, Timbo now owns a solid portion of his growing company.
"That's exciting, that's really exciting that Tim, you know, wanted to come and get involved with SMS. Because now, he has ownership in the company. Equity ownership and he's involved in it and it gives him the same incentive that I have with moving forward and being successful. We're doing big things. We've got the CES [Consumer Electronics Show] convention coming up. We're doing good, man." (Whoolywood Shuffle)
Buzz behind the new deal heated up the Internet heading into last weekend.
The "Candy Shop" hit-maker founded SMS Audio LLC in 2011 and his range of electronics has been a big hit among fans. Now, Timbaland is throwing his support behind his pal's business venture by funneling his own cash into the firm and agreeing to serve as a member of the corporation's board of directors. The music producer, real name Timothy Mosley, will also help design new products. (Star Pulse)
Both hip-hop artists initially released statements to confirm the hype is real.
He says, "50 Cent has created an inspirational audio brand that produces the highest caliber of headphones on the market. I'm looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world." And the 37 year old is happy to have Mosley as his partner: "As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer. I welcome his expertise and guidance." "Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products." (Star Pulse)
SMS Audio President Brian Nohe previously talked to SOHH about the growing brand.
"I remember being a kid in the 1950's listening to my transmitter radio, most people are probably too young to remember, but there was a single bud you put in your ear and that's how you listened to your transmitter radio," Nohe told SOHH. "Headphones have been around for a long time and some competitors have done a brilliant job inducing the market in terms of either quality or fashion. It has been good for the marketplace -- the headphones category over the past few years is growing at about ten percent per year. I love the competitors and I think people like Skull Candy have done a great job and Beats have done a good job in terms of speaking to their consumers and I think there's more than enough room for good, solid competitors and we are going to be one." (SOHH)
Check out 50 Cent's interview:

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