Monday, September 9, 2013
Eminem to Release Discounted 'MMLP2' Bonus Edition For 'Call of Duty'-GameStop Promotion
After Eminem debuted his new song "Survival" in a trailer for ActivisionBlizzard's "Call of Duty: Ghosts" in August, Activision has announced that anyone who purchases the video game at GameStop on its release date of Nov. 5 will also receive a code to download a special edition of his new album, "The Marshall Mathers LP 2," which arrives the same day.
The bonus version of "The Marshall Mathers LP 2" will include "Survival" and an exclusive studio track.
"'Call of Duty' is the ultimate adrenaline rush," wrote Tim Ellis, CMO of Activision Publishing, Inc., in a statement. "It’s the intensity and heart-pounding excitement you feel as the action unfolds. And Eminem embodies this same spirit and captures this in his music. The breadth of this program takes our partnership to a new level and will continue to unfold in the months to come. It’s going to be a massive day in entertainment with the launch of 'Call of Duty: Ghosts' and 'Marshall Mathers LP 2' both hitting on November 5th."
Adds Bob Puzon, senior vice president of merchandising at GameStop, "'Call of Duty' is an entertainment juggernaut and cultural phenomenon. We are excited for the upcoming release of the new installment of this blockbuster franchise, 'Call of Duty: Ghosts.' We look forward to celebrating the worldwide November launch of this great game that is on track to be the most pre-ordered title of the year."
As part of his ongoing collaboration with ActivisionBlizzard, Eminem will release a music video trailer for "Survival" later this month.
"The energy and intensity of 'Survival' really matches 'Call of Duty: Ghosts'," Eminem wrote in a statement. "I'm excited to continue to be a part of the franchise."