The home improvement retailer pulled the tweet and apologized on Twitter
on Thursday, saying, "We have zero tolerance for anything so stupid and
offensive. Deeply sorry. We terminated agency and individual who posted
it."
In a statement provided to ABCNews.com, Stephen Holmes, director of
corporate communications, said, "We have zero tolerance for anything so
stupid and offensive. The outside agency that created the Tweet and The
Home Depot associate who posted it have been terminated. We're also
closely reviewing our social media procedures to determine how this
could have happened, and how to ensure it never happens again.
Customers responded to the apology on various social media sites.
"Deflecting blame and now all is hunky dory? Hmm," one Facebook user
wrote. "So even though you hired the firm responsible for the shockingly
racist tweet, you bear/accept no responsibility? Here's to hoping your
company uses your one 'do over' wisely."
Another Facebook user wrote: "Very respectful way for you to respond to
that offensive tweet. I will continue shopping at the Home Depot. Thank
you for firing whoever posted that!"
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