"You're only good as your last hit..."

The rap game is getting even less money nowadays, it's been pretty sad. And now w/ 360 Deals they're taking money from all endorsements and outside cash as well. The whole point of these videos are to shed light on the stark contrast between the "appearance" a lot of Rappers prefer (successful or not) AND reality.

"YOU AS THE ARTIST MAY GET SOME UP FRONT MONEY FROM THE RECORD LABEL, BUT YOU WON'T SEE A DIME MORE UNTIL ALL THAT IS MADE BACK (RECOUPED). "  

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Part 1: Interviews company execs as well as artist about the stae of the music biz. A must see! How rappers spend money before they get it. Ghetto Fab! A realistic look at what a mill-ticket really breaks down to. Damon Dash breaks down the rappers starter kit.  Where the rappers money really comes from. How hit songs can make you a instant millioniare. The "Advance" is explained in detail and what is supposed to be used for. Advance re-coupment is explained. At 5:08 Hip Hop Veteran Q Tip breaks down how royalties, group as well as individual taxes are deducted. based on the classic album Low End Theory record sales numbers. Explains why rappers must sell platinum plus to pay off advances. Missy speaks on why making records marks a better pay day. At 6:53 The Neptune's tell why producers eat. At 7:36 Jermaine Dupree Snoop and DMC speaks on touring

• 1 of 2: Why Most Rap Artist Front... 

"You're only good as your last hit, so, you've gotta count every dollar as your last one."

Part 2: Speaks on why rappers need other streams of revenue. Creating other entities. Record labels sweetest perks THE JOINT VENTURE.Why to go with a Joint venture and why not; why to be a Label owner. What the richest rappers know DIVERSIFY!How they diversified their imprints.Why have a clothing line. Why they are making moves in Hollywood. Why Hip Hop isn't recession proof. Jay Z speaks on doing on your own. Recruiting other artist. Reinventing yourself. Going gold means going broke! 

• 2 of 2: Why Most Rap Artist Front...

If the music industry was struggling 11 years ago with new smartphones, iPods, and iPads out can you imagine how their doing now ? Nowadays rappers seem to only make money off of concerts and tours if they want to stay on top they have to collaborate with other artists, promote and sell products as well as get involved with TV commericals and movies.

Bottomline Diversify and Tour!