Monday, July 28, 2014
1. Quality recordings are paramount.
These are not the good old days when an artist could say, I didn't have access to a professional recording studio, because today, if you have a computer, tablet, and even some cell phones, you can create quality recordings. Demos don't work anymore, and the competition is stiff, so you have to bring your 'A' game. Top notch productions, and top notch recordings will generate multiple opportunities for your music. Bring it!
2. Own 100% of your masters.
If you do not own the music you are recording, then you essentially have music that can not be licensed. A lot of Hip Hop guys like to go on soundclick and download free beats with voice tags (uugh). They record vocals over these beats and put the songs on mixtapes, but the songs can not be sold, or licensed because the artist does not own the rights to music. Music supervisors and record labels will almost always pass these type of recordings up. Go exclusive, and own 100% of your masters!
3. Get affiliated with a P. R. O. ( ASCAP - BMI - SESAC)
If you and your music are not registered, you will not be paid for any public performances of your music. Your P. R. O. collects the money your music generates, then sends out a check to you on a quarterly basis. each country has it's own P. R. O., and it's absolutely imperative that you join one.
4. Good song titles, and alternate versions are key.
The more attractive or catchy your song titles are, the more compelled your listener will be to listen to them. "01 Track 01" is not compelling at all, but "Skyscrapers, and Cocktails" may grab your attention. Alternate versions give music supervisors and music editors more flexibility, so having a vocal version, a radio edit, an instrumental, a bass and drum mix, and a drums only mix, will make you a music supervisors best friend.
5. Learn the business.
Legal representation is always the best thing, but it is better to get a grasp of things for yourself, in other words, you won't have to pay an attorney $500.00 per hour to read a contract for a placement that may not even earn you $500.00 in a year. Most of the licensing agreements you get will be non-exclusive with a 50/50 split across the board, pretty standard these days. Most companies don't even have time to rip off artist, because they are doing so well being on the up and up, it doesn't make any sense to cheat the artist. Not to say that it does not happen, you should still be sure to read everything, that way, at least you will know whats going on.