Tuesday, July 1, 2014
Lollapalooza Goes Cashless With Digital Wristbands, Pushes Millennials to Tap and Pay
Lollapalooza is rolling out a new initiative this week called Lolla Cashless, which claims to be the first effort from a major U.S. music festival to use radio frequency identification (or RFID)-enabled wristbands for payments. Leading up to the August event, the Chicago music festival will begin sending concertgoers bracelets that can be linked to credit card information for buying food and drinks.
Here's how it works: A small technology chip is embedded into the wristbands that concertgoers have to wear to enter Lollapalooza. Attendees have the option to enter their credit card information once a bracelet is registered online. All of the restaurant and drink vendors will have point-of-sale systems set up so that users can tap the bracelets against a technology-enabled pad and type in a PIN code to pay for items. The payment is then automatically applied to a credit or debit card.
"We feel like not only will that be big for us, but it will end up spreading across some of the other major festivals," said Patrick Dentler, marketing director at C3 Presents, which produces Lollapalooza, the Austin City Music Festival and the Austin Food & Wine Festival.
The tech-enabled wristbands also work offline, a smart move considering Internet connections at these types of events tend to be less than stellar. The point-of-sale systems will store transactions until they can be processed later if the Internet goes down.