How Irv Gotti Brought Murder Inc. to 300 Entertainment

In May, Irv Gotti announced on Instagram that he was reviving his label Murder Inc., a roster co-founded with his brother, Chris Gotti, that was comprised of Ja Rule, Ashanti and others who delivered chart-topping Rap&B hits in the early aughts. 

However, after legal troubles, Irv Gotti hopes to bring back Murder Inc.'s glory days in a new partnership with 300 Entertainment. 

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"I had the opportunity to spend some time with Irv reviewing his vision for The Tales anthology series," says 300 Entertainment co-founder/CEO, Kevin Liles, referring to Gotti's forthcoming BET scripted anthology series, premiering June 27. "I was blown away by his ability to take cultural phrases and give them the right visual context."

Gotti's revamped label also ushers in a couple new signees, hip-hop artists Boogiie Byrd (from D.C.) and duo Fitted Circle (St. Louis), who were introduced to Gotti by filmmaker Benny Boom. "Then I got to meet Boogiie Byrd and Fitted Circle and I saw the same excitement in Irv's eyes that he had at the beginning of Murder Inc," continued Liles. "50 million plus records later.... our trust and respect for what we do could not be any greater. At 300 Entertainment, we are always aiming to provide an unparalleled platform for entrepreneurs and creatives. Irv has proven to be all the above and we welcome him and the new faces of Murder Inc to 300."

The excitement is mutual for Gotti, who adds, "I couldn't be more excited to be with 300. With Kevin Liles, Lyor Cohen, and the whole staff at 300. I need to be with a company that understands hip-hop culture and understands me and my crazy ways. My acts Boogiie Byrd and Fitted Circle are going be the next superstars to come out under Murder Inc. The sky is the limit with me and 300." According to Gotti's Instagram post, Ja Rule and Blackchild will also be "apart of everything I am doing."

Gotti also plans to release the Irv Gotti Presents: Music Inspired By Tales album and to reveal the name of another Murder Inc. at a later date. 

This article was originally published by Billboard

Contributing authorAdelle Platon

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