"Rising Star" producer Keshet DCP has signed a deal with Universal Music Group by which artists on the ABC interactive singing show will win a record deal with Universal label Capitol Records.
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Rising Star: Ludacris, Kesha, Brad Paisley and Josh Groban ABC/Bob D'Amico |
Capitol will also release the full studio recordings of
performances on the ABC show and make them available for download
online.
Keshet's international arm has also inked a
multi-territory deal with Universal which gives the label the exclusive
option to sign any and all contestants on all international versions of
"Rising Star" outside of the US and the original Israeli version of the
show.
"In 'Rising Star,' Keshet International have created a
truly original format which reinvents viewer engagement," said Max Hole,
Chairman and CEO of Universal Music Group International. Finding and
developing exciting new artists is at the heart of everything we do and
so we are very pleased to be their music partner in this innovative
venture."
ABC's "Rising Star" has gotten off to a slow start,
dipping 20 percent in its second week from a less-than-spectacular
premiere, but the interactive program from Israeli-based Keshet has been
a global sales superstar. International primetime powerhouses including
Germany's RTL, ITV in Britain and France's M6 have acquired the format
and will be rolling out their own versions this year.
The interactive element of "Rising Star" – viewers vote
live via an app for their favorite singers – makes it particularly
attractive to Universal as it allows for careful targeting of fans for
future releases.
The show "combines the best of television and
social/mobile media to introduce new artists to the public," said
Capitol Music Group Chairman & CEO Steve Barnet. "Our involvement
with this exciting platform will help broaden the reach of these
just-discovered artists and share their music with their newly won fans
nationwide."
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