In its second quarter earnings, Twitter disclosed that as many as 14 percent of the site's monthly active users (MAUs), or about 38 million people, were exclusively using third-party apps. That number was at 7 percent a year ago, meaning a growing amount of users of the service were not seeing ads on Twitter.com. In a new filing this week with the SEC, the company lowered that estimate to 11 percent, or around 8.9 million fewer than previously thought.
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Twitter explains the mistake by saying that after
releasing the original figures, they discovered the 14% "included
certain users who accessed Twitter through owned and operated
applications." This is likely an acknowledgment that users of the
Twitter-owned Tweetdeck were included in earlier estimates.
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"The calculations of MAUs presented in our earnings
materials may be affected as a result of automated activity," Twitter
acknowledged. The company said they regularly review and adjust their
processes and methodology for calculating internal metrics to improve
accuracy.
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Last month the San Francisco tech company reported strong user growth
for the second quarter. Average monthly active users were 271 million
as of June 30, up 24 percent over the same period last year. Twitter
also revealed that revenue climbed 124 percent to $312 million for the
quarter. Wall Street responded and Twitter stock rose 30 percent.
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