By selecting music talent that appeals to your desired demographic reach, you can establish a live and direct connection between the concert goers and your brand. If it becomes an annual event, it can be used to reinforce and/or expand your brand every year. According to one of the industry’s leading websites, hypebot, brands are developing music marketing strategies to enter this high interactive entertainment medium. Integrating the brand image with music is the perfect solution to reach and market more canny and hard to reach consumers.
EVERFEST: RAISES 3.6 Million
2. Brands need a personality. Aligning with the right music helps define that distinctive character.
3. Artists have social media channels to reach and communicate with fans. In may ways native advertising is the holy grail of digital marketing.
|Photo Credit: Norm Sadler|
COACHELLA: FESTIVAL dates 2018