THE POWER OF A MUSIC MARKETING STRATEGY FOR A BRAND

A concert promotion is a great way to showcase your product or service. 

By selecting music talent that appeals to your desired demographic reach, you can establish a live and direct connection between the concert goers and your brand. If it becomes an annual event, it can be used to reinforce and/or expand your brand every year. According to one of the industry’s leading websites, hypebot, brands are developing music marketing strategies to enter this high interactive entertainment medium. Integrating the brand image with music is the perfect solution to reach and market more canny and hard to reach consumers.

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The marketing opportunities are endless when one has direct access to the attendees. That’s why more and more brands are developing their own unique music strategy. And here’s the reasons why:

1. The music tells a story. It’s also content that is really hard for a brand to match.
2. Brands need a personality. Aligning with the right music helps define that distinctive character.

3. Artists have social media channels to reach and communicate with fans. In may ways native advertising is the holy grail of digital marketing.

Photo Credit: Norm Sadler

Music brings people together and the experiences forge lasting bonds. “The research clearly shows people will welcome brands in their music experiences,” says Mr. Norman Sadler, CEO of N.E. Movement Entertainment "It’s worth noting that there are also unique opportunities for brands to underwrite other highly engaging consumer experiences like art shows, group travel, sporting events, and more."

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If you’re looking for qualified guidance or a serious partner in a project, talk with Mr. Sadler @swirl305 about how he can assist you in generating sponsorship income for a music concert, or whatever creative endeavor you are contemplating. If you are looking for a high energy professional with 20 plus years of experience in Radio Broadcast sales, celebrity and VIP liaison T.V., Film, commercial production, music artist promotion, leading street teams, developing concerts and radio interviews; Mr Sadler's your go to guy!