Help Wanted: Seasoned executive who can build bridges between Silicon Valley microblogging platform Twitter and movers and shakers of the music industry.
In a continued effort to woo artists and their fans, Twitter has posted an opening for Head of Music Partnerships, based in Los Angeles and reporting to Twitter's Head of Media, Chloe Sladden.
According to the detailed job description, the objectives include recruiting more musicians to use Twitter and getting festivals, tours and award shows to leverage its platform as a core part of their marketing strategy.
(One possible catch for young hopefuls: required job experience includes "Minimum of 15-20 years in music, 10 years of managing teams and at least 5 years executing strategic partnerships").
Twitter's recently launched #Music app is also mentioned, though just
in passing as part of a broader product strategy. After an initial
surge in downloads at launch, the #Music app has since drifted down in
popularity. On Tuesday ranked No. 133 on the list of free music apps in iTunes. Twitter, which quietly released an update for #Music last week, has remained mum on how the app is performing organically.
The effort may have lost some of its focus when Kevin Thau, who spearheaded the #Music project, left Twitter days after the app launched. It's likely that whoever is chosen for Head of Music Partnerships will be asked to get #Music back up in the ratings, among other duties.
The job opening reflects Twitter's larger goal of refining its
platform for various media verticals as a prelude to building targeted
audiences for advertisers. A month ago, the company posted a similar job
description for Head of News and Journalism, calling for applicants who
could develop "strategies that make Twitter indispensible to newsrooms
and journalists."
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